PIR Tech is currently focused in building an iOS app template for the alcohol retail industry – partnering with local liquor stores to provide on-demand delivery and pickup services.
They approached me to design the overall user experience and interface white label native template that would be licensed to these alcohol companies.
a. Standing Out
After preparing a competitive analysis worksheet, I found that many apps were missing the following app functions:
• Turn-by-turn delivery updates
• In-app texting with driver
• Samsung or Android Pay
Question: Should we consider these features? Why would our competitors not have these features? Constraints?
After the competitive analysis, stakeholder and user interviews, our team prioritized features and are continuing to research the value of opportunities.
b. Incorporating Identities
Branding is essential to a product’s success and so I’ve provided a style guide for each company to follow/customize. This includes:
- Colors (fonts, buttons, maps)
- UI Icons
- Reusable components
- Marketing images
Currently, our biggest constraint is communication. The development team in based in a country on the other side of the world (+14 hr time difference) so it has been difficult to collaborate and review the work that is being done for accuracy and completeness. InVision and Keynote has helped tremendously as they’ve made interactions are more clear and transparent for the developer.